As Strategic Assistant to the CEO at ABAGA VELLI during Paris Fashion Week, I directly contributed to marketing, strategy, and event coordination for a rising fashion brand. My role included executing guerrilla marketing on the streets of Paris, modeling the latest collection, and organizing the showroom for key investors and buyers, securing interest from major department stores like Selfridges. I developed expertise in teamwork, investor relations, product placement, and strategic planning within a fast-paced international fashion setting. Working closely with the CEO and lead designer, I supported brand awareness initiatives, strategized for growth, and marketed the collection to top models and industry influencers. This experience deepened my skills in fashion marketing, event management, and strategic business planning, while building my ability to navigate high-stakes environments and communicate effectively with diverse stakeholders.